Scholars link trust in communities to stronger volunteerism, healthier lifestyles, and economic prosperity. But in an age of dwindling global trust, how do you create strong, sustainable and lasting communities that display curiosity, diversity, and loyalty? Successful brands, institutions, and movements count on five essential elements. But of them, trust is the most important. In this talk, KiKi L’Italien shares what you need to know in order to build a lasting, successful trust-based community built for today’s business environment.
As a component relations professional, KiKi has researched what works in making people feel the value of community. What inspires them to join in the first place. And what keeps them coming back. As a digital strategist, she built a career around creating communication that helps messages to be seen, compels people to act, and helps people feel understood.
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